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PRESTONE NORTHERN NATIONALS |
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Monday, 10 November 2008 |
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Prestone® has secured the Naming Rights for the First Round of the prestigious New Zealand Drag Racing Association National Championship. The Prestone Northern Nationals will be held over two days at Fram Autolite Dragway, Meremere, halfway between Auckland and Hamilton on Saturday 6 and Sunday 7 December. “Prestone® brand car care products are going from strength to strength in the New Zealand market. As far as is increasing brand awareness and activating customers to choose Prestone®, securing the naming rights to the first round of the New Zealand Drag Racing Associations National Championship is a sure winner.” said John Wallace, Holt Lloyd Ltd, General Manager. Since 1927, the Prestone name has provided motorists with the highest quality products, including the leading brand of Antifreeze/coolant. Prestone antifreeze has protected cooling systems through 80 years of evolving engine development and cooling system demands resulting in Prestone® becoming the best-selling antifreeze in North America. The Prestone® range of quality car care products is available throughout New Zealand at leading automotive suppliers. ”It’s fantastic to have Prestone® on board, Drag Racing is going through a period of phenomenal growth; our development plans and improvements to facilities are right on track. Spectators will notice significant improvements when they arrive at the Prestone® Northern Nationals.,” said Scott Campbell, Manager, Fram Autolite Dragway.
For further information and images contact: Stuart Roberts, Marketing Manager, New Zealand Drag Racing Association, tel: 09 482 5481, e-mail:
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and visit the New Zealand Drag Racing Association web site at www.nzdra.co.nz
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